If you’re trying to eat clean, your protein powder should have a short ingredient list that’s free of unhealthy additives. We’ll help you find the best clean protein powder by comparing two leading brands: Naked Mass protein powder and Healthy Truth protein powder.
Nutritionists and other health experts have long advocated for consumers to take a more active role in educating themselves about the foods they eat. While the makers of processed foods have spent billions of dollars developing food additives that enhance flavors, improve textures, and extend the shelf life of products, these chemicals may not contribute any health benefits – and in some cases, they may actually make foods less healthy.
Many consumers are now catching up with the warnings issued by researchers and are demanding “clean food” – food that is free of these questionable additives and can be traced directly to its source. This passion for simplicity also extends into the dietary supplement market, where consumers are looking for more natural ways to intake vitamins, proteins, minerals, and other essential nutrients they may be missing in their otherwise healthy diets. Both Naked Mass and Healthy Truth make plant-based protein powders that provide healthy doses of an essential nutrient while avoiding the additives used by many other manufacturers.
Naked Mass Protein Powder vs Healthy Truth Protein Powder is an original (OptimalPerfomanceLiving) article.
Naked Mass Protein Powder vs Healthy Truth Protein Powder:
Why clean is key.
The drive for simple, minimally processed foods has been well documented in recent years by the International Food Information Council (IFIC), which recently conducted a major study of the purchasing habits of American consumers. The key findings of this study:
- Nearly two-thirds of adults say the ingredients in a food or beverage influence what they buy.
- Consumer attentiveness to additives is increasing, with 62 percent of respondents saying they are paying more attention to ingredient lists now than they did five years ago.
- About half of Americans say they seek out natural flavors at least some of the time, 41 percent seek out natural sweeteners, 40 percent seek out natural preservatives, and 35 percent seek out natural food coloring.
- Nearly 2 in 3 survey takers say they try to choose foods made with clean ingredients, which they define as “not artificial or synthetic,” “organic,” “fresh,” and “something they know is nutritious.”
- Almost half of the respondents consider themselves to be clean eaters — with 21 percent ranking “eating foods that aren’t highly processed” as their top definition of the term.
In this regard, both Naked Mass and Healthy Truth emphasize the clean nature of their products in their advertising and promotional materials. Moreover, the companies make it easy for visitors to their websites to compare the exact ingredient list of each formulation.
Naked Mass Protein Powder vs Healthy Truth Protein Powder:
Clean is in the eye of the beholder.
One of the reasons the IFIC study asked consumers about their definition of “clean eating” was the simple fact that there is not yet a universally accepted meaning for that term. Harvard Health’s website suggests that it refers to consuming foods that are as close to their natural state as possible with minimal use of any chemical additives and preservatives. It may also be associated with terms like plant-based, grass-fed, sugar-free, or gluten-free. In summary, clean eating seemingly promotes health and wellness.
That definition can easily be expanded to the field of nutritional supplements, where the products are subject to more processing than some other foodstuffs. People who want clean food on their plates would likely also be concerned about finding natural sources of the powders, pills, and potions they consume regularly.
Naked Mass Protein Powder vs Healthy Truth Protein Powder:
A better way to process nuts
Healthy Truth’s Protein Powder has one significant advantage over the competition: the nuts used to provide the proteins are sprouted, not roasted. Bruce Namenson, the company’s founder and chief creative officer, says this results in a finished product that has more easily absorbed nutrients than either raw or roasted nuts – the two kinds more commonly found in supplements.
“We soak the nuts for 24 to 48 hours, and then dehydrate them. The enzymes are activated, and they’re easier to digest while still providing all the nutrients,” Namenson says. “You will not find a cleaner product, and I’ve searched high and low.”
Naked Mass Protein Powder vs Healthy Truth Protein Powder:
The bottom line
Not only does Healthy Truth offer a superior processing method for its protein source, but it also provides a wider variety of clean, natural ingredients in its protein powder. Naked Mass derives all of its protein from yellow peas, which are considered to be a premium source of this nutrient. Like any plant-based protein, however, these peas do not provide a sufficient dose of all the essential amino acids that a strictly vegan diet may lack.
In contrast, Healthy Truth mixes two other clean, plant-based protein sources with its pea protein: brown rice protein and Sacha Inchi protein. Its powder also includes a proprietary blend of adaptogens and probiotics featuring ashwagandha, maca, and inulin.
In addition to providing a wider variety of clean and natural ingredients, Healthy Truth manages to sell its protein powder for a lower price than Naked Mass. A one-month supply of Healthy Truth Protein Powder can be purchased for as little as $44.99 from the company’s website, while a month’s worth of Naked Mass Protein Powder has a list price of $57.99.
Overall, by providing a superior list of clean ingredients, a unique nut processing method, and a lower price, Healthy Truth Protein Powder outperforms Naked Mass Protein Powder in this head-to-head comparison.
Clean eating has many health benefits. As such, finding the best clean protein powder is crucial for those looking to increase their protein intake while sticking to the principles of clean eating. So be sure to consider the source of the protein, the processing method, and the ingredient list to ensure you’re choosing a high-quality, clean protein powder that will support your overall health and wellness.
Further References:
Harvard Health: Clean Eating
Mayo Clinic: Clean Eating: What Does That Mean?
Food Network: What Does Clean Eating Mean, Anyway?
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
